Handcrafted carbon fibre bikes fitted to you, designed by you and built for you. Crafted in Ireland, by our master frame builder, using the highest quality carbon fibre. FiftyOne will draw out, from your soul, your dream bike and make it a reality.
The cycling world is changing. In some countries, like the Netherlands, sales of e-bikes are already outstripping their purely pedal powered equivalents. And with high-end bespoke bike builders, like FiftyOne entering the market, consumers now have the best of both worlds.
While the mountain-bike community has been quick to adopt e-technology, road-bike manufacturers have been somewhat slower. As Aidan Duff, Founder and CEO of FiftyOne reflects: “It’s not been for want of trying. Whether it’s people reaching a time in their life’s when they need assistance to tackle their favourite ascent or riders who need a little help keeping up with the pack, there is definitely a market. However, when you’re spending weeks – sometimes even months – crafting a custom frame that is perfect for the idiosyncrasies, physiology and riding style of each customer, then adapting it for an electric motor is a genuine challenge. The technology just hasn’t been available.”
FiftyOne has announced a partnership with HPS to use the company’s innovative Domestique™ Watt Assist system. This powerful, yet discreet, ultra-lightweight motor and battery, which has the profile of a water bottle is the perfect solution. For a bike builder like FiftyOne, whose whole design ethos is rider led, this precision-engineered, state-of-the-art system only enhances the ride.
As Aidan says: “We take a holistic approach to design and build. It is an approach that results in a rider feeling at one with their bike. The HPS Domestique system is so compact and lightweight it seamlessly integrates into the frame. It allows a rider to push harder and go further without compromising the aesthetic, function or feel of the bike. For us, this partnership is, quite literally, the perfect fit.”
No doubt about it, the bike world is evolving. And its future is electric.
A world of options – which package works for you?
HPS Watt Assist system alone *(for manufacturers only)
System + Full Bikes